The National Academy of Television Arts & Sciences and the National Association of Broadcasters (NAB)
“The Present and Future of Mobile TV”
Date: Wednesday, November 13, 2013
Time: 5:30PM – 8:00PM EST
Location: NAB Headquarters, Washington, D.C. (register for the live webcast to view)
Register for the live webcast: http://emmyonline.org/webcast
The mobile TV marketplace is growing, and stations that don’t get on board risk being left behind. Are you in the know? Broadcasters can catch up on the latest developments in mobile TV at a free event hosted by the National Association of Broadcasters, in conjunction with the National Academy of Television Arts and Sciences on November 13, 5:30 – 8 p.m., at NAB headquarters in Washington, D.C. With mobile TV already operating in 35 markets across the country, and industry leaders expecting new devices to hit the market this holiday season, this is a good time for broadcasters to discover what the excitement is all about.
The event will include a nuts and bolts discussion of the basics of mobile TV, which allows broadcasters to transmit their broadcast programming, including sports, news and entertainment, over a portion of their existing spectrum to compatible mobile devices. Broadcasters are expanding the TV viewing market beyond the traditional living room, allowing viewers to take their favorite shows with them, tuning in anytime and anywhere. Fueling the development of mobile TV is the public’s voracious appetite for watching video content on the go. Small upgrades to transmission facilities allow broadcasters to join the mobile video phenomenon. Make sure your station is not left behind!
Industry leaders such as the NAB’s Executive Vice President of Strategic Planning Rick Kaplan, a veteran of wireless policy from his days at the Federal Communications Commission; Salil Dalvi, General Manager & Strategist Focused on Digital Media & Mobile at NBC Universal and of the Mobile Content Venture, the joint venture responsible for the Dyle TV brand; Sam Matheny, Vice President of Capitol Broadcasting Co. and member of Mobile 500, and digital media expert Rick Ducey of BIA/Kelsey, will lead the discussions. The event will provide an overview of how mobile TV is being rolled out in the U.S., technical capabilities of the mobile TV signal, the mobile emergency alert system (M-EAS), content updates and business issues. You’ll also hear what devices consumers will be buying this holiday season.
Don’t miss out on this live webcast event, which is free to members of NAB, NATAS and invited guests. Register for the webcast today http://emmyonline.org/webcast!