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"London: The Price of Traffic" and "Paris: Vélo Liberté"

Meet the Filmmakers:
Veronique Bernard and Tad Fettig

Date: Monday, March 9, 2009
Location: NY NATAS, 1375 Broadway (between 37th and 38th Streets), 21st floor, Suite 2103
Reception: 6:00–6:30 PM ~ Program: 6:30-8:00 PM

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Call 212-459-3630 ext. 200.

Produced & Moderated by Sumner Jules Glimcher

London: The Price of Traffic
and Paris: Vélo Liberté were directed by Tad Fettig and produced by Veronique Bernard who will be present for the Q&A session after the screening. These two half-hour films are part of a PBS documentary series on sustainable development called e2: the economies of being environmentally conscious. Narrated by Brad Pitt, the films focus on solutions to reducing our collective footprint on the planet. London: The Price of Traffic and Paris: Vélo Liberté look at innovative programs in these two leading European cities to mitigate the greenhouse gas emissions of transportation, a sector responsible for 28% of CO2 globally. Both cities have been hailed as models by the Clinton Climate Initiative and environmental organizations the world over, and already many other cities are following suit with similar initiatives. Now that more than half the globe is living in urban centers, cities are increasingly shifting from being the source of the world's problems to the incubators of the world's solutions.

London: The Price of Traffic
Based on the economic principle of demand management, London’s controversial congestion charge challenges the 20th century notion that cities should be designed around cars, and asks drivers to pay for access to public roads in the city center. Thanks to visionary municipal leaders like former Deputy Mayor Nicky Gavron, this plan is the core of a sweeping push to transform London into a transit-efficient and pedestrian-friendly megacity in time for the 2012 Olympic Games. New York City is considering a similar scheme for Manhattan, despite a failed first attempt to introduce it last year.

Paris: Vélo Liberté
Paris’ ambitious public-private Vélib’ bike-sharing initiative encourages residents to forgo cars for bikes and public transportation. In the process, the program has transformed the city and fostered a unique popular culture, complete with its own language, jokes and pick-up lines. If imitation is the sincerest form of flattery, Paris Mayor Bertrand Delanoé has undoubtedly taken heart: its success has inspired cities like Rome, San Francisco and London to begin adopting similar programs. New York City's department of transportation is also working on its own version.

Writing that "the first thing you'll notice... is how beautiful it looks," the New York Times called the series "painterly and evocative" and wrote of shots that "could have been lifted from a Terence Malick film." The films are produced by New York-based documentary filmmaking company kontentreal which specializes in world changing films about social, economic, cultural and ecological global challenges. Director Tad Fettig's background is in independent film as a director and cinematographer. His credits include "Dopamine" (Sundance Film Festival 2003), "Junta Rations" (King Entertainment), and the feature documentary "Ausangate," as well as the Sundance Channel series "Ecoists." He formed the company kontentreal five years ago with veteran executive producer Karena Albers. Producer Véronique Bernard has been producing non-fiction films and television for 25 years in the UK, Australia and the US. Her credits include documentaries for Nova, National Geographic, Discovery Communications, New York Times Television, Sundance Channel, ABC News Productions and SBS Television in Sydney where she was head of production. She has also taught documentary and television production at NYU Film School.


Mon, March 9, 2009
1 p.m. - 3 p.m.
(GMT-0400) US/Eastern


1375 Broadway between 37th and 38th Streets, 21st floor, Suite 2103
New York, NY 10018