From news clips to animation, from short films to use r-generated content, video is rapidly gaining its share of the content tha t mobile subscribers are watching on their handsets. From independent mobi le films backed by the Sundance Institute to Verizons agreement with YouTu be, the mobile consumer has more than ringtones, ringbacks, wallpapers, an d games on their mobile device. How are consumers accessing this content, and how are carriers and producers making the deals that lead to viewing o n the third-screen? \; \;
A conversa tion featuring:
Are Traasdahl Founder and CEO
, Thumbplay www.
thumbplay.com
Are Traasdahl is founder and CE
O of Thumbplay, a New York-based company that is the leading direct-to-con
sumer mobile content distributor in the U.S. A true pioneer in mobile cont
ent, Are helped establish one of the first companies to sell content direc
tly to mobile consumers Carrot Communications in 1999. As a co-founder of
Telenor Mobile Interactive, Are led mobile entertainment campaigns for mos
t of the top U.S. media companies, including NewsCorp, Disney, ABC, Univis
ion, Telemundo and Fuse and with wireless carriers including Verizon Wirel
ess, AT&\;T Wireless, Cingular Wireless and T-Mobile. Are developed the
groundbreaking text-messaging campaigns for television programs such as '
'American Idol'' (Fox Networks), ''On Air with Ryan Seacrest'' (20th Telev
ision), ''America''s Party'' (Fox Networks), ''Dedicate Live'' (Fuse), and
''All My Children'' (ABC Networks).
Conversa tion moderated by:
Jeff Dachis, Chairman/CEO
and Managing Partner, Bond Art and Science, LLC, www.bondartscience.com
Jeffs leadership and vision helped esta
blish the digital services industry more than a decade ago, and he brings
to his new firm, Bond Art &\; Science, an unmatched mix of experience,
passion and skill. \; Jeffs recent work has been focused on running St
udio Holdings, which manages a range of investments and online entertainme
nt properties. \; Previously, as Co-Founder, Chairman &\; CEO of Ra
zorfish, Jeff grew the company from 2 to 2,500 employees with 15 offices i
n 9 countries\; increased revenue 54,000% during 23 consecutive quarters o
f profitable growth\; and led an IPO that raised $55m and 25 mergers/acqui
sitions/buyouts over a five-year period. \; He is Co-Chair of the Prod
ucers Guild of America New Media Council East, and a frequent lecturer and
speaker, with appearances on CNBC, CNN, 20/20 and 60 Minutes among others
. His honors include Ernst&\;Youngs Entrepreneur of the Year, Crains 40
Under 40.
Networking mixer t o follow. Wine and light refreshments will be served.
The Screening Room at The Core Club
66 East 55
th Street
Between Madison and Park Aves.
New York City
www.thec
oreclub.com
Space is limi
ted to PGA and NATAS members. \; RSVP required. \;
Please emai
l: rsvp_natas@pga-ny.org to R
SVP for this event. All RSVPs are for one person only. \; Members will
be asked to re-confirm their RSVP 48 hours prior to the event.
Event hosted by Jeff Dachis and Marc Sca rpa, NY Co-Chairs, Producers Guild of America, New Media Council.