BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH PRODID:-//Tendenci - The Open Source AMS for Associations//Tendenci Codeba se MIMEDIR//EN BEGIN:VEVENT DESCRIPTION:--- This iCal file does *NOT* confirm registration.\nEvent det ails subject to change. ---\nhttps://www.nyemmys.org/events/349/\n\nEvent Title: NATAS Webcast\nStart Date / Time: Oct 22, 2014 14:00 PM US/Central\ nLocation: \nSpeaker: \nThe National Academy of Television Arts &\; Sci ences Webcast\n\n\n\n&ldquo\;The Next Generation of Media Ratings and Demo graphics Webcast&rdquo\;\n\nLearn about the next generation of media ratin gs and demographics\n\nBy Cynthia E. Zeiden, NATAS National Program Chair\ n\nDate: Wednesday, October 22, 2014\n\nTime: 6:00PM Pacific Time\n\nLocat ion: Oregon Public Broadcasting 7140 SW Macadam Avenue, Portland, Oregon ( register for the live webcast to view)\n\nThere is no admission charge for NATAS Members!\n\nRegister for the live webcast: https://docs.google.com /forms/d/1R4KlQVPKueaAjReGv1B6i0j-K7womlA5ILngKFnauno/viewform?usp=send_fo rm\n\n \n\nPanelist Bios\n\nScott Thompson President MBT Marketing\n\nScot t is an expert in Customer and market research, retail marketing, media st rategy, and franchise marketing and advertising. Scott&rsquo\;s career in the marketing and advertising industry spans 30 years. He has worked for a dvertisers, media companies and presently is co-owner of a Portland-based advertising agency. Scott&rsquo\;s work includes international, national a nd regional brands including: Dairy Queen, Intel, Lenovo, Clorox, C&\;H Sugar, Fred Meyer, Smith&rsquo\;s, QFC, Kroger, GI Joe&rsquo\;s, Fisher B roadcasting, Clear Channel Radio, CAR Auto Group and Tire Factory. Scott h as been a Partner at MBT since 2004 and Managing Partner since 2006. Scot t holds a B.S. in Journalism from the University of Oregon.\n\nJohn Tamerl ano is Vice-President and General Manager of KATU-TV ABC and KUNP-TV Univi sion in Portland, Oregon. He is originally from Cleveland, OH and attended Bowling Green State University. John began his television career in 1979 , as a Sales Account Executive, with WPGH-TV in Pittsburgh, PA. He was na med Local Sales Manager there in 1980. In 1984, as General Sales Manager, he helped launch, new station, WRGT-TV in Dayton, Ohio. John returned to Cleveland, in 1984, where he was the General Sales Manager for the ABC Sc ripps Howard station and the NBC Gannett Television station. John was recr uited to Portland, OR, in 1999 by Lee Enterprise&rsquo\;s CBS affiliate, K OIN-TV, to be their Director of Sales and Research. He also oversaw the lo cal sales efforts for their sister stations.\n\nTiffani Lupenski News Dire ctor KATU TV\n\nTiffani has been the News Director at KATU in Portland, Or egon since August 2012 after having joined the station as the Assistant Ne ws Director in 2010. Her career began in radio in her hometown of San Anto nio more than 20 years ago. Since then, she&rsquo\;s held reporting, produ cing and news management positions in seven markets across the country inc luding Atlanta, Denver, and Seattle. Tiffani is a multiple Emmy®\; awar d-winner and has also been honored with two Edward R. Murrow awards for he r work as a journalist. \n\nModerator Bio\n\nSteve Walsh, Executive Vice President of Local Market Television, Rentrak\n\nSteve Walsh has spent hi s entire career pushing the envelope in audience measurement research. He says his mission at Rentrak is to put this knowledge to work transforming the local audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the p roducts they purchase. In his role as Executive Vice President of Local Ma rket Television, Steve works closely with TV station owners as well as man agement, sales and research teams to demonstrate how Rentrak can provide a cross-platform audience measurement solution unlike any other. Steve brin gs more than 20 years of proven strategic sales and sales management exper ience to his role at Rentrak. Prior to Rentrak, he held key sales leadersh ip positions at research industry startups and current standard-bearers li ke Integrated Media Measurement, Inc. (IMMI), Experian Research Services, IAG Research, TNS Media Intelligence and Nielsen Media Research. He is a m ember of the Television Bureau of Advertising (TVB), the Advertising Resea rch Foundation (ARF) and the Radio &\; Television Research Council (RTR C), and a frequent speaker at prestigious universities nationwide.\n\nDon& rsquo\;t miss out on this live webcast event, which is free to members of NATAS. Register for the webcast today: https://docs.google.com/forms/d/1R4 KlQVPKueaAjReGv1B6i0j-K7womlA5ILngKFnauno/viewform?usp=send_form!\n\n\n\n\ n--- This iCal file does *NOT* confirm registration.Event details subject to change. ---\n\n--- By Tendenci - The Open Source AMS for Associations - --\n UID:uid349@nyemmys.org SUMMARY:NATAS Webcast DTSTART:20141022T190000Z DTEND:20141022T210000Z CLASS:PUBLIC PRIORITY:5 DTSTAMP:20260406T194859Z TRANSP:OPAQUE SEQUENCE:0 X-ALT-DESC;FMTTYPE=text/html:
--- This iCal file does *NOT* confirm re gistration.Event details subject to change. ---

Event Title: NATA S Webcast

https://www.nyemmys.org/events/349/

Whe n: Oct 22, 2014 14:00 PM US/Central
Speaker:

The National Academy of Television A rts &\; Sciences Webcast

&ldquo\;The Next Generation of Media Ratings and Demographics Webcast&rdquo\;

Learn about the next generation of media ratings and demographics

By Cynthia E. Zeiden, NATAS National Pr ogram Chair

Date: Wednesday, October 22, 2014

Time: 6:00PM Pacific Time

Location: Oregon Public Broadcasting 7140 SW Macadam Avenue, Portland, Oregon (register for the live webcast to view)< /span>

There is no admission char ge for NATAS Members!

Regi ster for the live webcast: &nbs p\;https://docs.google.com/forms/d/1R4KlQVPKueaAjReGv1B6i0j-K 7womlA5ILngKFnauno/viewform?usp=send_form

&nbs p\;

Panelist Bios

Scott Thompson President MBT Marketing

Scott is an expert in Customer and market research, retail marketin g, media strategy, and franchise marketing and advertising. Scott&rsquo\;s career in the marketing and advertising industry spans 30 years. He has w orked for advertisers, media companies and presently is co-owner of a Port land-based advertising agency. Scott&rsquo\;s work includes international, national and regional brands including: Dairy Queen, Intel, Lenovo, Cloro x, C&\;H Sugar, Fred Meyer, Smith&rsquo\;s, QFC, Kroger, GI Joe&rsquo\; s, Fisher Broadcasting, Clear Channel Radio, CAR Auto Group and Tire Facto ry. Scott has been a Partner at MBT since 2004 and Managing Partner since 2006.  \;Scott holds a B.S. in Journalism from the University of Orego n.

John Tamerlano is Vice-President and General Manager of KATU-TV ABC and KUNP -TV Univision in Portland, Oregon. He is originally from Cleveland, OH and attended Bowling Green State University. \; John began his television career in 1979, as a Sales Account Executive, with WPGH-TV in Pittsburgh, PA. \; He was named Local Sales Manager there in 1980. \; In 1984 , as General Sales Manager, he helped launch, new station, WRGT-TV in Dayt on, Ohio. \; John returned to Cleveland, in 1984, where he was the Gen eral Sales Manager for the ABC Scripps Howard station and the NBC Gannett Television station. John was recruited to Portland, OR, in 1999 by Lee Ent erprise&rsquo\;s CBS affiliate, KOIN-TV, to be their Director of Sales and Research. He also oversaw the local sales efforts for their sister statio ns.

Tiffani Lupenski News Director KATU TV

Tiffani has been the News Director at KATU in Portland, Oregon since Au gust 2012 after having joined the station as the Assistant News Director i n 2010. Her career began in radio in her hometown of San Antonio more than 20 years ago. Since then, she&rsquo\;s held reporting, producing and news management positions in seven markets across the country including Atlant a, Denver, and Seattle. Tiffani is a multiple Emmy®\; award-winner and has also been honored with two Edward R. Murrow awards for her work as a j ournalist. \; \; \;

Moderator Bio

Steve Walsh, Executive Vice President of Local Market Television, Rentrak

Steve Walsh has spent his entire career pushing the envelope in audience measurement research. He says his mission at Rentrak is to put this knowledge to work transforming the loca l audience measurement ecosystem to provide a better understanding of the viewing behavior of real consumers, and how that aligns with the products they purchase. In his role as Executive Vice President of Local Market Tel evision, Steve works closely with TV station owners as well as management, sales and research teams to demonstrate how Rentrak can provide a cross-p latform audience measurement solution unlike any other. Steve brings more than 20 years of proven strategic sales and sales management experience to his role at Rentrak. Prior to Rentrak, he held key sales leadership posit ions at research industry startups and current standard-bearers like Integ rated Media Measurement, Inc. (IMMI), Experian Research Services, IAG Rese arch, TNS Media Intelligence and Nielsen Media Research. He is a member of the Television Bureau of Advertising (TVB), the Advertising Research Foun dation (ARF) and the Radio &\; Television Research Council (RTRC), and a frequent speaker at prestigious universities nationwide.

Don&rsquo\;t miss out on this l ive webcast event, which is free to members of NATAS. Register for the web cast today: \;https://docs.google.com/fo rms/d/1R4KlQVPKueaAjReGv1B6i0j-K7womlA5ILngKFnauno/viewform?usp=send_form< /span>!

< /div>
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